
See's Candies
Year:2018
Year:2018
Packaging, Branding
The new design for SEE's chocolates aims to make them more convenient and easy to enjoy. It also aims to provide a luxurious and empowering experience for city dwellers, boosting their confidence and energy, matching the charm of the chocolate itself.
During the design process, I explored different shapes and angles to improve the portability of SEE's chocolates so that they can be easily enjoyed anywhere. I also drew inspiration from the various colors found in the chocolate's palette and chose a slightly more vibrant range of colors. This choice adds a unique and bold aspect to the brand's look, making it stand out from its previous design.
During the design process, I explored different shapes and angles to improve the portability of SEE's chocolates so that they can be easily enjoyed anywhere. I also drew inspiration from the various colors found in the chocolate's palette and chose a slightly more vibrant range of colors. This choice adds a unique and bold aspect to the brand's look, making it stand out from its previous design.





