![](https://freight.cargo.site/t/original/i/262cc51d69fd9b6323dd67b1c6c0e47744c7a9fa4c06d9d96ef563a9ff767d1a/DAWON_SEES_1.jpg)
See's Candies
Year:2018
Year:2018
Packaging, Branding
The new design for SEE's chocolates aims to make them more convenient and easy to enjoy. It also aims to provide a luxurious and empowering experience for city dwellers, boosting their confidence and energy, matching the charm of the chocolate itself.
During the design process, I explored different shapes and angles to improve the portability of SEE's chocolates so that they can be easily enjoyed anywhere. I also drew inspiration from the various colors found in the chocolate's palette and chose a slightly more vibrant range of colors. This choice adds a unique and bold aspect to the brand's look, making it stand out from its previous design.
During the design process, I explored different shapes and angles to improve the portability of SEE's chocolates so that they can be easily enjoyed anywhere. I also drew inspiration from the various colors found in the chocolate's palette and chose a slightly more vibrant range of colors. This choice adds a unique and bold aspect to the brand's look, making it stand out from its previous design.
![](https://freight.cargo.site/t/original/i/7905e30900a52f70fe971a8710d4b27bed55a9a7e1799ce06e64c6cdb45d91b9/-1-100x-100.jpg)
![](https://freight.cargo.site/t/original/i/c49c368a343fe923497092b5c17ccf9f361c4ade98353255fe3d11b738f5e9ce/DAWON_SEES_2.jpg)
![](https://freight.cargo.site/t/original/i/3bc8c5f4f6f7c4506c89546bcd78527192b14bdc00964f9b9f47011fe26c18cd/DAWON_SEES_4.jpg)
![](https://freight.cargo.site/t/original/i/5ff454380fdbf19cad74542605f0319fb552f86205df84048d04a4eae5889b24/DAWON_SEES_3.jpg)
![](https://freight.cargo.site/t/original/i/2d6688225ecf0ad4f10af3eb5f8f1ef5802b69f527e5c6902913700a01145c2e/-DAWON_SEES_5.jpg)
![](https://freight.cargo.site/t/original/i/f04c17ea50472a020eb5d669813d45001d18408031dd3cf4ae1f064963654dc3/process.jpg)