Donna Kang
Graphic Designer

︎ About / Contact

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©2021 Donna Kang

Donna Kang 
Graphic Designer
︎ About / Contact

Year: 2018
Brand Identity, Packaging,
Art Direction, 3D Design

Collaborated with
photographer Daniel Roman

The project involved imagining a hypothetical line of cosmetics for Big Bud Press, a fast-growing Los Angeles brand known for its inclusive and affordable products that cater to people of all genders and sizes. Their main belief is that there should be a wide range of size and color options, and products should be made ethically.

The idea behind the makeup line was to make it a fun and creative part of your daily routine, like children's crayon drawings. That's why it named it 'Sandbox,' which brings to mind memories of a playground for kids. The makeup's look was inspired by the colorful building block games that children play with. The goal was to create bold and imaginative makeup essentials that would make a playful connection with the users. We wanted to tap into the universal love for exciting colors and rainbow effects. SANDBOX became a way to explore your preferences, your favorite colors. This project involved defining the brand's identity, designing the packaging and products, directing the artistic aspects, and creating content for social media.