Donna Kang
Graphic Designer

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©2021 Donna Kang

Donna Kang 
Graphic Designer
︎ About / Contact

Ring Doorbell Packaging 
Year : 2021
Packaging, Branding

The packaging redesign for Ring perfectly speaks to taking a refurbished, and bringing it into the future. The new design is sleek, stunning, and instantly appealing in it's minimalism. The brand's color scheme has perpetually consisted of deep blue, but this new refresh brings in a rich gradient blue that heightens the powerfulness of the brand's positioning.  I also represented Ring's fascinating roots by drawing in traditional elements through the ring shaped secondary logo. The unboxing experience is often a customer’s first physical experience with our brand. People can see the product when they open the door in the front of the box that safely locked with the Ring’s logo. There's an exciting balance between the past and the future through this brand's redesign in a way that brings the brand's story to life.