Donna Kang
Graphic Designer
︎ About / Contact
︎︎︎ RING DOORBELL
︎︎︎ KANA ROOM
︎︎︎ SAND BOX
︎︎︎ AMWELL
︎︎︎ BETUBER
︎︎︎ PACIFIC AQUARIUM
︎︎︎ SEE’S CANDIES
︎︎︎ LIAR
︎︎︎ CONSTELLATION
©2021 Donna Kang
PACIFIC AQUAIRUM
Year : 2019
Year : 2019
Branding, Font Design
Advertising, Print
Advertising, Print
The Pacific Aquarium is the fourth most-attended aquarium in the nation. It displays about 12,000 animals in more than 100 exhibits that represent the diversity of the Pacific Ocean. Each year more than 1.7 million people visit the Aquarium. It is a community gathering place where diverse cultures and the arts are celebrated.
Inspired by the combination of droplets, the font was designed by connecting two circles to create an organic shape. The organic form of meatball is used as a graphic element to give the crowd a sense of community and intimacy with animals in Aquarium. Each circle represents all different creatures, and refers to an aquarium where it connects to a community. The purpose of rebranding this aquarium is to increase the connection and interaction between people and animals. This project includes brand identity, font design, brochures, and promotional posters.
Inspired by the combination of droplets, the font was designed by connecting two circles to create an organic shape. The organic form of meatball is used as a graphic element to give the crowd a sense of community and intimacy with animals in Aquarium. Each circle represents all different creatures, and refers to an aquarium where it connects to a community. The purpose of rebranding this aquarium is to increase the connection and interaction between people and animals. This project includes brand identity, font design, brochures, and promotional posters.
